Physician Engaged Patient Program
IMS Physician Engaged Patient Program (P.E.P.P.) was developed following extensive research into the needs
of the Canadian pharmaceutical industry to cost effectively build a relationship with patients, understand the value various medicines deliver, improve adherence, and ultimately brand loyalty. P.E.P.P. links together the patient’s electronic medical record (EMR)
with a state-of-the art patient communication software system, in partnership with a team of primary care
physicians. It is the first program of its kind to enable patient communication in partnership with the patient’s general practitioner (GP).